Jenny Jang (Kim Sun-A) is poor and works at bathhouse in Gangnam, Seoul. She starts a new job as a housemaid for a conglomerate family. She becomes successful and then runs J Boutique. She also begins work as a lobbyist. Jenny Jang gets involved in an international city development project.
Moon Suk-Goo works as a manager at Cheonrima Mart, which belongs to the Daema Group. Cheonrima Mart's future looks bleak as they don't have many customers and Moon Suk-Goo is frustrated by the store's situation. One day, Jung Bok-Dong, who was an executive at Cheonrima Group, is demoted to the CEO position at Cheonrima Mart. Manager Moon Suk-Goo begins to have hope that the store will experience a turnaround with the new CEO. In actuality, Jung Bok-Dong wants to destroy Cheonrima Mart to take revenge on the parent company for his demotion. Unexpectedly, Jung Bok-Dong's actions soon causes the store to attract customers.
Eun Dong-Joo attempts to get back her stolen life. When she was 6 years-old, she was abandoned at an orphanage. She did not remember anything except her name. Despite her difficult environment, she has grown into a woman with a positive and bright personality.
Yoon Jong-Woo is a man in his 20's. He has lived in a small town for all of his life, but he gets a job at a small office in Seoul. Yoon Jong-Woo moves out to Seoul and stays at a cheap apartment which shares its kitchen and bathroom with other residents. He doesn't like staying at the apartment and he doesn't like the other residents who seem weird and suspicious.